* support local people to preserve their forests and adopt sustainable practices on their land. * help local people find new market opportunities for sustainable rainforest products like rubber, and get fair prices for their goods. * support the Acre state government to monitor deforestation. * engage with governments and international bodies to address the causes of deforestation in the Amazon
It's a project that promises to make a big impact on the rainforests in Acre, an area in the north-west of Brazil that covers an area equivalent in size to England and Wales.
It is easy to be cynical about multinational companies such as Sky getting involved in conservation projects, but the money needs to come from somewhere if we are to save the Amazon and Sky do make significant commitments to environmental sustainability, which you can read about here.
You can find out more about the project and how you can get involved here.
(WWF phoned me recently and asked me to commit to a sizeable donation to this project. However I'm not in the position to make new charitable donations at the moment so this blog post is in lieu of a donation).
As ever, red text in this post contains hyperlinks to other webpages where you can find out more.