Monday, 3 September 2007
Save the Sumatran Rhino
We're heading towards what may be a period of mass extinctions of plants and animals. It's easy to feel helpless when we read of yet another animal that may soon no longer exist. Currently the nuffnang (Asian blog advertising community) is asking bloggers to raise awareness of one such animal, the Sumatran Rhino. In January 2006, World Wildlife Fund Malaysia benefited from a donation of RM5,000,000 over a period of 5 years from Honda to save the Sumatran Rhino. The project marked the first corporate sponsorship dedicated to the Sumatran Rhino. (These days, corporate sponsorship is a major source of funding for vital work like this, though as a former fundraiser I am well aware of the ethical dilemmas most charities feel are posed by accepting money from large corporations!). If you want to raise awareness and help to save the Sumatran Rhino, embed the Save the Rhinos logo on your blog, write about the Sumatran Rhino or support the initiative in whatever way you deem fit. The more people know about the plight of this animal the more hope there is for its future.