The Plastics Pledge aims to spread awareness that plastics can be recycled and to demand the increased use of post-consumer recycled plastic by manufacturers. The ultimate goal is to fast-forward the UK Plastics Pact (WRAP) target of 30% recycled content in all plastic packaging by 2025.
You can sign up to the pledge here.
Part of the awareness raising element of the Plastics Pledge is the Eco-Turtle Project, which was developed with a group of primary school children who created the logo design and chose the project name.
In the run-up to Recycling Week (23-27 September), Plastics Pledge will support an initiative to encourage the UK Government to make it mandatory to label the recycled content on all plastic packaging.
The pledge has been launched by Delphis Eco who make their containers from recycled milk bottles and aim to eventually have refill stations for their products.