I was at the Evaluation Support Scotland conference on Wednesday. Despite being involved in organising it, I was able to attend several sessions including the workshop facilitated by the Climate Challenge Fund. There were some very interesting discussions not only about how to evaluate projects that aim to change people's environmental behaviours but also how to encourage people to change their behaviour.
Some projects take a Weight Watchers type approach to helping people reduce their addiction to carbon. People set themselves targets on carbon reduction and then meet to talk about how well they've done in meeting their targets.
Other projects focus more on activities such as gardening, encouraging people to work together on a project. My experience in this is that when the ground needs to be cleared to make gardens, people are very keen to work together. However often once the gardens are up and running many people are more likely to work on their own garden and be less interested in communal activities.
Another approach is to stress the additional benefits of greener activities such as the health and cost saving benefits of walking or cycling rather than using the car.
What motivates you to cut your carbon footprint?